Ledgerly onboarding film
Ledgerly
+31% trial-to-paid
in 60 days
1.2M views
3 cutdowns
90s
2025
Challenge
Ledgerly’s trial users signed up, opened the dashboard and left. The product did reconciliation in four clicks, but nobody knew which four.
Approach
We sat in on six sales demos, wrote the film around the one moment prospects leaned in, and animated the real UI in flat 2D so every screen matched the product.
Result
Trial-to-paid went from 11.8% to 15.5% in the 60 days after launch. The 9:16 cutdowns now run as paid social with a 0.9% CTR.
We cut our onboarding emails from seven to three. The film does the explaining now.
Femke de Wit
Head of Growth, Ledgerly
Delivered:
16:9, 9:16 and 1:1, with EN and NL subtitles
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