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One breakdown a month: scripts, storyboards and the numbers behind the films.
Breakdown
6 min
Why the best SaaS explainers show a single click
We took apart 40 explainer videos from Series A–C companies. The ones that converted shared one habit: a single hero interaction.
Scripting
5 min
A 90-second film holds about 210 spoken words. Ours hold 90. Here is the edit we run on every first draft.
Studio notes
4 min
Day one is a product walkthrough, day seven is your sign-off. The five days in between, frame by frame.
Most launch films are made wide and cropped later. We now storyboard the vertical cut first. Here is why.
20 minutes, no deck needed
What worked, frame by frame. No promos, unsubscribe in one click.
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